The Brief is de podcast van Wayne Parker Kent. In The Brief raak je binnen een uur bijgepraat over de laatste ontwikkelingen in de wereld van content, marketing en media. The Brief is te beluisteren via iedere grote podcast app en verschijnt om de week op vrijdag.

EPISODE 022 -- JOS GOVAART

In deze aflevering interviewen we Jos Govaart, eigenaar van pr-bureau Coopr. Jos werkt al lang in de wereld van public relations. Acht jaar geleden maakte hij de stap om voor zichzelf te beginnen en richtte Coopr op. In het gesprek vertelt hij hoe pr veranderd is in de loop der jaren, en wat zijn visie hierop is. 

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EPISODE 021 -- NATHALIE PETERS 

Te gast deze week is Nathalie Peters, Head of Digital Transformations bij IPG Mediabrands en voorzitter bij IAB Nederland. Het thema: creativiteit in combinatie met technologie. In het gesprek deelt ze haar visie op nieuwe creativiteit, vertelt ze over de digitale transformatie bij IPG en legt ze uit wat IAB Nederland voor de branche betekent.

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[unex_ce_button id="content_ouh9dvrjc,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/021-nathalie-peters-over-creativiteit-in-combinatie-met-technologie" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 020 -- JACCO BOUW

Midden in de internetbubbel van de jaren 90 startte Jacco Bouw marketing automation bedrijf Webpower op. In 2006 besloot hij onder andere de Chinese markt te betreden. Daar heeft hij samen met de overheid een anti-spamwet opgezet voor e-mailmarketing en het begrip marketing automation geïntroduceerd. Deze aflevering staat dan ook in het teken van marketing automation en de Chinese markt.

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EPISODE 019 - Jochem Koole 

In deze aflevering interviewen we social business consultant Jochem Koole. Koole belandde via onder andere Basic Orange en Deloitte in het adviseursschap. Daar helpt hij al geruime tijd kennisintensieve bedrijven in de b2b-markt bij de transformatie van marketing en sales. Ofwel, zoals zijn LinkedIn doet lezen, Koole is social business consultant. “De term social business draait tegenwoordig om geld verdienen via social media. Maar voor mij gaat het om mensen. Daar staat het woord ‘social’ voor. Mensen doen zaken met mensen”, aldus Koole in deze 19e aflevering van The Brief.

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EPISODE 018 -- JEROEN LAMPE 

Deze week schuift Jeroen Lampe aan, marketingdirecteur van Coca-Cola Nederland. In de tien jaar dat hij bij Coca-Cola werkt, is hij opgeklommen van marketingstagiair naar marketingdirecteur. In het gesprek vertelt hij over de veranderingen in het productportfolio en de marketingaanpak. Het thema: contentstrategie bij Coca-Cola. 

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EPISODE 017 -- ANTOINETTE HOES 

In de tweede Cannes-editie schuift Antoinette Hoes aan, voormalig ceo van Wunderman / Blast Radius en vorig jaar spreker in Cannes. In het gesprek deelt ze insights over Cannes, singularity en public speaking. 

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[unex_ce_button id="content_irgiwhxq1,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/cannes-editie-017-antoinette-hoes-over-public-speaking" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 016 -- KERRIE FINCH 

In de eerste Cannes-editie uit de reeks van twee schuift Kerrie Finch aan, oprichter van FinchFactor. Het gesprek gaat over haar rol bij de Orange Lions en de diversiteit in de media-industrie. 

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EPISODE 015 -- BAS WELLING 

Bas Welling, medeoprichter en executive producer van Wefilm, schuift deze aflevering aan. Wefilm werkt voor klanten als McDonalds, Vodafone en Heineken en heeft de veelbekeken video voor Amsterdamse burgemeester Van der Laan gemaakt. In het gesprek deelt Welling zijn visie over hoe je als merk met online video de wereld een beetje mooier kunt maken.

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EPISODE 014 -- HARALD DUNNINK

De gast van deze week is Harald Dunnink. Harald is mede oprichter van design studio Momkai en de bedenker achter het ontwerp van De Correspondent. Het thema is dan ook: design in content marketing.

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EPISODE 013 -- Ruben Houkes 

In deze aflevering spreken we Ruben Houkes. Ruben is voormalig wereldkampioen judo, haalde op de Spelen in Peking een bronzen plak én is één van de oprichters van 2Basics. Dit in Haarlem gevestigde bureau is gespecialiseerd in breedtesportmarketing. Met klanten als AA Drink, Greenco en NOC*NSF behoort 2Basics tot één van de leidende partijen in deze niche. We spreken Ruben over sportmarketing, eSports en gaming. 

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[unex_ce_button id="content_3n6d3cy5j,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_3n6d3cy5j,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/013-ruben-houkes-over-sportmarketing-gaming-en-esports" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 012 -- FLEUR WILLEMIJN VAN BEINUM 

Deze aflevering draait volledig om het ontwikkelen van je contentstrategie. Fleur Willemijn van Beinum werkte voor grote partijen als KLM, Delta Lloyd en Ebay. Tot voor kort zat ze bij Unilever als Global Content Strateeg. Momenteel werkt Fleur ad interim bij ABN Amro als Social Business Strateeg. In haar loopbaan is er een gemeenschappelijke deler te ontdekken: content. 

[unex_ce_button id="content_xnzr4fs6t,column_content_so9bgu5dk" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="http://podcast.wayneparkerkent.com/fleur/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]SHOWNOTES[/ce_button]
[unex_ce_button id="content_xnzr4fs6t,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://itunes.apple.com/nl/podcast/the-brief-een-podcast-over-content-media-en-marketing/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_xnzr4fs6t,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/012-fleur-van-beinum-over-het-ontwikkelen-van-je-contentstrategie" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 011 -- AART LENSINK

Aart Lensink is deze aflevering te gast. Voordat contentmarketing een naam had was Aart hier al mee bezig. Met LVB Networks is hij al ruim 21 jaar actief in het vakgebied. We gaan het dan ook hebben over klassieke contentmarketing, de rol van de contentmarkeer en de kracht van contentformats.

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[unex_ce_button id="content_h8gr0etdz,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://itunes.apple.com/nl/podcast/the-brief-een-podcast-over-content-media-en-marketing/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_h8gr0etdz,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/011-aart-lensink-over-de-rol-van-de-contentmarketeer-en-contentformats" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 010 -- DRIES POELS 

De gast van deze week is Dries Poels. Hij werkte bij verschillende grote bedrijven als KPN en IKEA. Momenteel werkt Dries bij bol.com als manager marketing communications & brand management. Het thema van deze week is dan ook merken bouwen in het veranderende medialandschap.

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[unex_ce_button id="content_1926vvouh,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://itunes.apple.com/nl/podcast/the-brief-een-podcast-over-content-media-en-marketing/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_1926vvouh,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/010-dries-poels-over-het-veranderende-medialandschap" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 009 -- ANNA NOOSHIN 

Influencer, presentatrice, ontwerper of auteur? Noem haar een alleskunner. Het succes van Anna Nooshin begon bij lifestyle blog NSMBL; waarna ze aan haar eigen merk bouwde. Zo heeft ze boeken geschreven, gejureerd bij Holland’s Next Topmodel en meegedaan aan Expeditie Robinson. Op het moment werkt ze samen met Hunkemöller en is ze lifestyledeskundige bij RTL Boulevard. Het thema is dan ook personal branding en influencer marketing. 

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[unex_ce_button id="content_vvq73gsvk,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://itunes.apple.com/nl/podcast/the-brief-een-podcast-over-content-media-en-marketing/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_vvq73gsvk,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-009" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 008 -- JEROEN VAN KONINGSHOVEN

Jeroen van Koningshoven schuift bij ons aan voor een gesprek over in-house creatie en contentmarketing. Jeroen heeft aan verschillende kanten gewerkt; van klantzijde naar bureauzijde en weer terug. Hij begon bij Heineken als editor in chief, is creative director geweest bij MPG.today en Born05 en werkt momenteel weer aan klantzijde bij TNT als Global Manager Creative Concepts. 

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[unex_ce_button id="content_tqn3r35mc,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_tqn3r35mc,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/008-jeroen-van-koningshoven-over-in-house-creatie" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 007 -- ARNO PEPERKOORN

In deze aflevering is Arno Peperkoorn te gast. Arno ken je van Result Recruitment: waar hij managing director is. Vanzelfsprekend is het thema dan ook recruitment in de mediasector. Daarnaast hebben we het over branded content op Snapchat, doen we een uitstap naar klassieke advertising vormen en bespreken we de nieuwe sollicitatie functie van Facebook.

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[unex_ce_button id="content_kbesby2jb,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_kbesby2jb,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/007-arno-peperkoorn-over-recruitment-in-de-mediasector" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 006 -- ERIK HENSEL

Jawel, we zijn alweer beland bij de zesde aflevering van The Brief. In deze aflevering spreken we Erik Hensel, Managing Director van viral video bedrijf LifeHunters. Het thema is dan ook viral marketing. Daarnaast gaan we het hebben over de branded content series van Comedy Central, de speech van P&G’s chief Marc Pritchard over programmatic advertising en het nut van sponsoring in de sport. 

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[unex_ce_button id="content_qr7e5u6dy,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_qr7e5u6dy,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-006-erik-hensel" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 005 -- XAVIER VAN LEEUWE

In deze aflevering van The Brief spreken wij met Xavier van Leeuwe, Director Marketing and Data bij NRC Media. Het gesprek gaat deze week over het verbeteren van klantrelaties en hoe data hier een rol in kan spelen.

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[unex_ce_button id="content_pn94zxykc,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_pn94zxykc,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-005-xavier-van-leeuwe" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 004 -- JEROEN DE BAKKER

In deze aflevering spreken met Jeroen de Bakker over brand transformation. Jeroen is ooit begonnen aan bureauzijde, startte toen zijn eigen bedrijf genaamd Qi en ging na de verkoop van Qi werken voor TBWA als Director of Strategy and Innovation. Na zijn tijd bij TBWA startte hij een bedrijf genaamd Lab1111 en nu is hij CMO voor Talpa Radio en geeft lezingen aan onder andere de Universiteit van Groningen over Digitale Transformaties.

[unex_ce_button id="content_90sxf9lai,column_content_so9bgu5dk" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="http://podcast.wayneparkerkent.com/jeroen" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]SHOWNOTES[/ce_button]
[unex_ce_button id="content_90sxf9lai,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_90sxf9lai,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-004-jeroen-de-bakker" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 003 -- BRECHTJE DE LEIJ

In deze aflevering van The Brief spreken wij Brechtje de Leij. Brechtje is een zelfbenoemde lady geek die voorheen werkte voor NU.nl en nu Senior Product Manager is bij Marktplaats. Sinds deze week is zij ook gepubliceerd auteur van het boek 'Mobiele Eenheid: van disruptie tot digitale strategie.' Brechtje is te volgen op Twitter via @Brechtjedeleij.

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[unex_ce_button id="content_re95ykijk,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_re95ykijk,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-003-brechtje-de-leij" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 002 -- MAIKO VALENTIJN

In deze aflevering spreken we met Maiko Valentijn, CEO van een van Nederlands grootste mediabureaus:  MediaCom. We spreken hem over de veranderingen in de mediawereld, de rol van adblockers en de komst van creatieve hubs binnen mediabureaus.

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[unex_ce_button id="content_fvmg1qkbo,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-002-maiko-valentijn" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 001 -- AJ HUISMAN

In deze aflevering spreken we Albert Jan Huisman, voormalig directeur Marketing en Business bij Kennedy van der Laan en momenteel Chief Content Officer bij Content Marketing FFWD. We spreken hem onder andere over de staat van content marketing in de Nederland, de kracht van marketing automation en de Trump-blunder van New Balance.

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[unex_ce_button id="content_y6caso93m,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_y6caso93m,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-001-aj-huisman" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 000 -- SLAVEN MANDIC

In deze proefaflevering spreken we Slaven Mandic, de oprichter en CEO van Wayne Parker Kent. We bespreken onder andere de geruchten rondom de bril van Apple, de laatste strohalm van lineaire televisie en de theorie rondom brand mechanics. 

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[unex_ce_button id="content_bhrnopg6p,column_content_4lr2ajntf" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-000-slaven-mandic" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

CREATIVE LEAD THE AGENCY

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HEAD OF THE AGENCY

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STRATEGY LEAD THE AGENCY

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STRATEGIST THE AGENCY

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[unex_ce_button id="content_4vynleppe,column_content_kh8vd1zm8" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 0px 15px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="http://wayneparkerkent.com/agency/the-agency/" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABOUT THE AGENCY[/ce_button]
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