The Brief is de podcast van Wayne Parker Kent. In The Brief raak je binnen een uur bijgepraat over de laatste ontwikkelingen in de wereld van content, marketing en media. The Brief is te beluisteren via iedere grote podcast app en verschijnt om de week op vrijdag.

EPISODE 013 -- Ruben Houkes 

In deze aflevering spreken we Ruben Houkes. Ruben is voormalig wereldkampioen judo, haalde op de Spelen in Peking een bronzen plak én is één van de oprichters van 2Basics. Dit in Haarlem gevestigde bureau is gespecialiseerd in breedtesportmarketing. Met klanten als AA Drink, Greenco en NOC*NSF behoort 2Basics tot één van de leidende partijen in deze niche. We spreken Ruben over sportmarketing, eSports en gaming. 

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[unex_ce_button id="content_3n6d3cy5j,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_3n6d3cy5j,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/013-ruben-houkes-over-sportmarketing-gaming-en-esports" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 012 -- FLEUR WILLEMIJN VAN BEINUM 

Deze aflevering draait volledig om het ontwikkelen van je contentstrategie. Fleur Willemijn van Beinum werkte voor grote partijen als KLM, Delta Lloyd en Ebay. Tot voor kort zat ze bij Unilever als Global Content Strateeg. Momenteel werkt Fleur ad interim bij ABN Amro als Social Business Strateeg. In haar loopbaan is er een gemeenschappelijke deler te ontdekken: content. 

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[unex_ce_button id="content_xnzr4fs6t,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://itunes.apple.com/nl/podcast/the-brief-een-podcast-over-content-media-en-marketing/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_xnzr4fs6t,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/012-fleur-van-beinum-over-het-ontwikkelen-van-je-contentstrategie" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 011 -- AART LENSINK

Aart Lensink is deze aflevering te gast. Voordat contentmarketing een naam had was Aart hier al mee bezig. Met LVB Networks is hij al ruim 21 jaar actief in het vakgebied. We gaan het dan ook hebben over klassieke contentmarketing, de rol van de contentmarkeer en de kracht van contentformats.

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[unex_ce_button id="content_h8gr0etdz,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/011-aart-lensink-over-de-rol-van-de-contentmarketeer-en-contentformats" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 010 -- DRIES POELS 

De gast van deze week is Dries Poels. Hij werkte bij verschillende grote bedrijven als KPN en IKEA. Momenteel werkt Dries bij bol.com als manager marketing communications & brand management. Het thema van deze week is dan ook merken bouwen in het veranderende medialandschap.

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[unex_ce_button id="content_1926vvouh,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://itunes.apple.com/nl/podcast/the-brief-een-podcast-over-content-media-en-marketing/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_1926vvouh,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/010-dries-poels-over-het-veranderende-medialandschap" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 009 -- ANNA NOOSHIN 

Influencer, presentatrice, ontwerper of auteur? Noem haar een alleskunner. Het succes van Anna Nooshin begon bij lifestyle blog NSMBL; waarna ze aan haar eigen merk bouwde. Zo heeft ze boeken geschreven, gejureerd bij Holland’s Next Topmodel en meegedaan aan Expeditie Robinson. Op het moment werkt ze samen met Hunkemöller en is ze lifestyledeskundige bij RTL Boulevard. Het thema is dan ook personal branding en influencer marketing. 

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[unex_ce_button id="content_vvq73gsvk,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://itunes.apple.com/nl/podcast/the-brief-een-podcast-over-content-media-en-marketing/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
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EPISODE 008 -- JEROEN VAN KONINGSHOVEN

Jeroen van Koningshoven schuift bij ons aan voor een gesprek over in-house creatie en contentmarketing. Jeroen heeft aan verschillende kanten gewerkt; van klantzijde naar bureauzijde en weer terug. Hij begon bij Heineken als editor in chief, is creative director geweest bij MPG.today en Born05 en werkt momenteel weer aan klantzijde bij TNT als Global Manager Creative Concepts. 

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EPISODE 007 -- ARNO PEPERKOORN

In deze aflevering is Arno Peperkoorn te gast. Arno ken je van Result Recruitment: waar hij managing director is. Vanzelfsprekend is het thema dan ook recruitment in de mediasector. Daarnaast hebben we het over branded content op Snapchat, doen we een uitstap naar klassieke advertising vormen en bespreken we de nieuwe sollicitatie functie van Facebook.

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EPISODE 006 -- ERIK HENSEL

Jawel, we zijn alweer beland bij de zesde aflevering van The Brief. In deze aflevering spreken we Erik Hensel, Managing Director van viral video bedrijf LifeHunters. Het thema is dan ook viral marketing. Daarnaast gaan we het hebben over de branded content series van Comedy Central, de speech van P&G’s chief Marc Pritchard over programmatic advertising en het nut van sponsoring in de sport. 

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EPISODE 005 -- XAVIER VAN LEEUWE

In deze aflevering van The Brief spreken wij met Xavier van Leeuwe, Director Marketing and Data bij NRC Media. Het gesprek gaat deze week over het verbeteren van klantrelaties en hoe data hier een rol in kan spelen.

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EPISODE 004 -- JEROEN DE BAKKER

In deze aflevering spreken met Jeroen de Bakker over brand transformation. Jeroen is ooit begonnen aan bureauzijde, startte toen zijn eigen bedrijf genaamd Qi en ging na de verkoop van Qi werken voor TBWA als Director of Strategy and Innovation. Na zijn tijd bij TBWA startte hij een bedrijf genaamd Lab1111 en nu is hij CMO voor Talpa Radio en geeft lezingen aan onder andere de Universiteit van Groningen over Digitale Transformaties.

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[unex_ce_button id="content_90sxf9lai,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
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EPISODE 003 -- BRECHTJE DE LEIJ

In deze aflevering van The Brief spreken wij Brechtje de Leij. Brechtje is een zelfbenoemde lady geek die voorheen werkte voor NU.nl en nu Senior Product Manager is bij Marktplaats. Sinds deze week is zij ook gepubliceerd auteur van het boek 'Mobiele Eenheid: van disruptie tot digitale strategie.' Brechtje is te volgen op Twitter via @Brechtjedeleij.

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[unex_ce_button id="content_re95ykijk,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_re95ykijk,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-003-brechtje-de-leij" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 002 -- MAIKO VALENTIJN

In deze aflevering spreken we met Maiko Valentijn, CEO van een van Nederlands grootste mediabureaus:  MediaCom. We spreken hem over de veranderingen in de mediawereld, de rol van adblockers en de komst van creatieve hubs binnen mediabureaus.

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[unex_ce_button id="content_fvmg1qkbo,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_fvmg1qkbo,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-002-maiko-valentijn" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 001 -- AJ HUISMAN

In deze aflevering spreken we Albert Jan Huisman, voormalig directeur Marketing en Business bij Kennedy van der Laan en momenteel Chief Content Officer bij Content Marketing FFWD. We spreken hem onder andere over de staat van content marketing in de Nederland, de kracht van marketing automation en de Trump-blunder van New Balance.

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[unex_ce_button id="content_y6caso93m,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_y6caso93m,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-001-aj-huisman" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 000 -- SLAVEN MANDIC

In deze proefaflevering spreken we Slaven Mandic, de oprichter en CEO van Wayne Parker Kent. We bespreken onder andere de geruchten rondom de bril van Apple, de laatste strohalm van lineaire televisie en de theorie rondom brand mechanics. 

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CREATIVE LEAD THE AGENCY

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HEAD OF THE AGENCY

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STRATEGY LEAD THE AGENCY

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STRATEGIST THE AGENCY

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