The Brief is de podcast van Wayne Parker Kent. In The Brief raak je binnen een uur bijgepraat over de laatste ontwikkelingen in de wereld van content, marketing en media. The Brief is te beluisteren via iedere grote podcast app en verschijnt om de week op vrijdag.

EPISODE 004 -- JEROEN DE BAKKER

In deze aflevering spreken met Jeroen de Bakker over brand transformation. Jeroen is ooit begonnen aan bureauzijde, startte toen zijn eigen bedrijf genaamd Qi en ging na de verkoop van Qi werken voor TBWA als Director of Strategy and Innovation. Na zijn tijd bij TBWA startte hij een bedrijf genaamd Lab1111 en nu is hij CMO voor Talpa Radio en geeft lezingen aan onder andere de Universiteit van Groningen over Digitale Transformaties.

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[unex_ce_button id="content_90sxf9lai,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
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EPISODE 003 -- BRECHTJE DE LEIJ

In deze aflevering van The Brief spreken wij Brechtje de Leij. Brechtje is een zelfbenoemde lady geek die voorheen werkte voor NU.nl en nu Senior Product Manager is bij Marktplaats. Sinds deze week is zij ook gepubliceerd auteur van het boek 'Mobiele Eenheid: van disruptie tot digitale strategie.' Brechtje is te volgen op Twitter via @Brechtjedeleij.

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[unex_ce_button id="content_re95ykijk,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_re95ykijk,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-003-brechtje-de-leij" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 002 -- MAIKO VALENTIJN

In deze aflevering spreken we met Maiko Valentijn, CEO van een van Nederlands grootste mediabureaus:  MediaCom. We spreken hem over de veranderingen in de mediawereld, de rol van adblockers en de komst van creatieve hubs binnen mediabureaus.

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[unex_ce_button id="content_fvmg1qkbo,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_fvmg1qkbo,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-002-maiko-valentijn" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 001 -- AJ HUISMAN

In deze aflevering spreken we Albert Jan Huisman, voormalig directeur Marketing en Business bij Kennedy van der Laan en momenteel Chief Content Officer bij Content Marketing FFWD. We spreken hem onder andere over de staat van content marketing in de Nederland, de kracht van marketing automation en de Trump-blunder van New Balance.

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[unex_ce_button id="content_y6caso93m,column_content_3c7lf9hje" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://geo.itunes.apple.com/us/podcast/brief-een-podcast-over-content/id1179010756?mt=2" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ABONNEER OP ITUNES[/ce_button]
[unex_ce_button id="content_y6caso93m,column_content_2h5ja3d67" button_text_color="#ffffff" button_font="semibold" button_font_size="11px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="0px 0px 0px 0px" button_border_width="2px" button_border_color="#ffffff" button_border_radius="2px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="https://soundcloud.com/thebriefpodcast/the-brief-001-aj-huisman" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]LUISTER OP SOUNDCLOUD[/ce_button]

EPISODE 000 -- SLAVEN MANDIC

In deze proefaflevering spreken we Slaven Mandic, de oprichter en CEO van Wayne Parker Kent. We bespreken onder andere de geruchten rondom de bril van Apple, de laatste strohalm van lineaire televisie en de theorie rondom brand mechanics. 

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CREATIVE LEAD THE AGENCY

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HEAD OF THE AGENCY

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STRATEGY LEAD THE AGENCY

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STRATEGIST THE AGENCY

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